Common rejections of wechat applets
In addition to the common rejection of this wechat applet platform, developers should also abide by the wechat applet platform service terms and relevant rules and specifications published by Tencent.
1. Basic account information
1.1 the name, introduction, logo, service scope, service tag and basic account information of the applet shall not be:1.1 the name, introduction, logo, service scope, service tag and basic account information of the applet shall not be:
(1) infringe upon the rights and interests of others (copyright, trademark right, portrait right, reputation right, etc.). It includes, but is not limited to, using or containing the contents, information and special corner signs similar to the brand or trademark, logo and other contents not belonging to the main body of the small program. Example: check whether the name and introduction contain the rights and interests that the applet does not belong to the account number.
(2) words that contain commercial terms, popular small program names, “national level”, “top level” and so on are prohibited by the new advertising law or other irrelevant words.
(3) it contains political, pornographic, sensitive, violent, bloody, terrorist, and illegal contents prohibited by other national laws and regulations.
1.2 special rules
1.2.1 name and introduction of small program:
(1) the introduction of the small program should clearly introduce the function points of the small program, and can not use fuzzy word meaning expression, for example: the small program is designed to improve the user’s life taste, the small program is designed to improve the user’s shopping experience. Example: several function points of the small program can be refined in the introduction.
(2) the meaning of the information expressed in the name and introduction must be related and consistent, and should be consistent with the actual function provided, and do not contain search hot words unrelated to the function. Example: you can find the name of the applet or the separated vocabulary in the introduction.
(3) the name of small program can not be named by telephone, mail, calendar, games and other generalized inductive classes, general game names such as doulandlord and mahjong, or other common and non identifying words. Example: the name is not a vocabulary, it must be a combination of more than two words. When it is impossible to judge, the auditor can make a subjective judgment.
1.2.2 logo of applet head image:
(1) if the logo of the small program is not clear enough, it will not pass. Example: unable to see, distinguish and identify the elements contained in the picture, such as: text, object, shape, etc.
(2) the logo of the small program should be consistent with the name and introduction.
(3) The logo of the small program’s head image shall not contain official brand marks such as Tencent and wechat.
1.2.3 service scope and service tag of applet:
The service tag set by the applet should be consistent with the selected service scope. Tags cannot be out of service. Example: the scope of service is housekeeping, and the service label is gourmet.
2. Service category audit
Service category refers to that developers select the corresponding industry scope in the classification and classification table provided by the platform according to the service types and service contents provided by the applet.
2.1 the category of applet should be consistent with the service provided by itself.
2.1.1 the core content in the page corresponding to the applet service category must be consistent with the category.
2.1.2 it is necessary to ensure that users can use the service category on this page, and it is not allowed to hide or jump multiple times.
2.1.3. Once the category is changed, you can choose the service according to the category.
2.2 the service category link of the applet is in normal use, and there is no illegal or non-compliance with the relevant agreements signed with Tencent and the relevant rules and regulations published by Tencent.
Example:
(1) the page link corresponding to the applet service category cannot be opened normally.
(2) the page link corresponding to the applet service category loads illegal information.
(3) malicious and pornographic advertisements are loaded on the page links corresponding to the applet service category.
(4) The page links corresponding to the category of applet services load the contents that infringe upon the rights and interests of others; those that contain commercial terms, popular applet names, “national level”, “top level” and other words that are prohibited by the new advertising law or other irrelevant words, and do not contain words such as politics, pornography, sensitivity, violence, blood, terror, other national laws and regulations and other illegal content.
3. Small program overall audit rules
3.1 audit specification for basic functions of small programs3.1 audit specification for basic functions of small programs
(1) the function points provided by the applet should be consistent with the brief introduction of the applet. Example: functions include but are not limited to the function points refined in the introduction.
(2) all service category functions provided by the applet must be reflected on the homepage of the applet, that is, the homepage of the applet must be able to reach all the service category pages submitted in this document 2 (service category audit) directly or through two clicks.
(3)the services actually provided by the applet shall not belong to the service scope not yet opened. It should not exceed the scope of the category library that has been opened by the applet platform.
(4) if there is hidden or paid function in the applet (for example, only recharge visible, only member visible and other restricted function points), the implementation of this function shall not contain pornography, violence, political sensitivity or other illegal content, and the test number provided by the developer shall be able to fully present and experience the function.
(5) the function of the small program should have the use value, can not be too simple, for example: there is only one page, only one button.
(6) without the authorization of Tencent, it is not allowed to provide the same or similar functions as the wechat client in the applet. For example, the applet function cannot include friend circle, floating bottle, etc.
(7) without permission or authorization of Tencent, it is not allowed to display and recommend third-party applets. Example: can’t do applet navigation, can’t do applet link push, applet ranking, etc.
(8) the use of applet functions does not require attention or use of other numbers. Example: when using a applet, you must use B applet at the same time
3.2 small program page content audit specification
(1) There are inductive behaviors in the content of the small program, including, but not limited to, inducing sharing, inducing addition, inducing attention to official account, inducing downloading, etc., requiring users to share, add, pay attention or download the programs that can be operated after operation, including small programs that express or imply users to share text, pictures, buttons, floating layers, and windows, etc., and induce users to share through interest temptation. , spreading small programs, using exaggerated words to coerce and lure users to share, forcing or inducing users to add applets will be rejected.
(2) the page content of the applet, which is mainly for marketing or advertising purposes (such as containing blank advertising space, investment promotion advertisement, etc.), will be rejected; example: floating advertisement, the proportion of advertising display in the page containing function usage is more than 50%, and the advertising blocking function.
(3) in the page content of the applet, there are rumors that mislead the user, cause fear of the user, seriously damage the user experience or damage the interests of the user, etc., will be rejected.
(4) in the page content of the small program, there cannot be test content; examples: fortune telling, lottery, constellation fortune, etc.
(5) there shall be no false or fraudulent content in the page content of the applet, including but not limited to false red packets, false activities, promotion or sales of goods that infringe upon the legitimate rights and interests of others, counterfeiting of Tencent official or other business, and other contents and services that may cause confusion among wechat users.
(6) the page of the small program should not contain the content of spreading harassment information, advertising information and garbage information.
(7) the page of the applet shall not contain any content that may violate any form of service agreement, platform agreement and function agreement signed with Tencent.
(8) any information content that violates national laws and regulations or contains the following information will be rejected:
- oppose the basic principles defined in the constitution, endanger national security, disclose state secrets, subvert state power, undermine national unity, and damage national honor and interests;
- any small program with false and fraudulent contents shall not be passed;
- any small procedure of summoning, selling, encouraging crimes or obviously violating social good customs shall not be passed;
- any small program containing contents prohibited by laws and regulations shall not be passed;
- if the content of the small program contains anti-government, anti social or non mainstream political behavior, or there is inflammatory political speech or content prohibited by national laws, or contains information spreading rumors, disturbing social order and destroying social stability, it shall not be passed;
- the content of the small program shall not contain pornographic materials (i.e., the explicit description or display of sexual organs or sexual behavior, but not aesthetics), or suspected of promoting and disseminating pornographic and pornographic content information, including exposing pictures, provocative content, etc., or containing illegal pornographic trading information;
- the content of the small program should not include the content of inciting national hatred, national discrimination, destroying national unity, destroying national religious policy, advocating heresy and feudal superstition;
- the content of the small program cannot contain real pictures showing people or animals being killed, maimed, shot, stabbed or other injuries. Those describing violence or abusing children, or containing contents promoting violence and blood, or insulting or slandering others and infringing upon the legitimate rights and interests of others will be rejected;
- the content of the small program shall not include gambling, prize contest and lottery. If the small program providing game category services provides virtual props and value-added services by random sampling, users shall not be induced to participate in the game by directly investing in legal tender or virtual currency;
- the content of the small program should not include the content of inducing minors to violate public morality, breaking the law and crime, and harming the physical and mental health of minors.
(9) the images in the applet should not contain advertisements, websites or false contents.
(10) the applet must obtain the user’s explicit consent and authorization before publishing, sending and transferring any content on behalf of the user.
(11) the service provider of the applet must provide measures to filter inappropriate content. Example: set up measures to filter and prompt suspected illegal words such as pornography and gambling.
(12) There should be no misleading and erroneous contents in the applet page that suggest Tencent has any cooperation, investment or endorsement relationship with the app, such as misleading and erroneous hinting that Tencent is the operator of the applet, or misleading and erroneous hinting that Tencent company recognizes its quality, service or cooperation in any form, and the applet is not Tencent in fact operate.
3.3 availability and integrity
(1) the submitted applet must be a finished product, which can be opened and run, and can not be a test version. Examples: not runnable, there is a crash, flashback, the button does not respond, the text is not complete, etc.
(2) it will crash, or the small program will cause the wechat client to crash, will be rejected.
(3) small programs with serious bugs (such as unable to add and open, unable to return and exit, serious stuck, etc.) will be rejected.
(4) if there is an account system in the applet, you need to provide a test number, including account number and password (you can experience all functions).
3.4 user privacy and data security3.4 user privacy and data security
(1) when collecting and using any data of the user, the user must be clearly informed of the purpose of the data to ensure that it has been explicitly agreed and authorized by the user, and should be used reasonably within the scope agreed and authorized by the user. After the user logs off the account, the relevant data should be deleted accordingly. The data includes but is not limited to obtaining geographic location, user address book, user mobile phone number, etc.
(2) it is not allowed to request or induce users to input the user name or password of wechat users on any page of the applet.
(3) the search applet function should not be added to the applet.
(4) it is not allowed to sell, transfer, trade, ultra vires disclosure or disclosure of user data collected through small programs on the page or in private.
(5) it is not allowed to display user related data, such as avatar, nickname and other information without the user’s authorization and consent
(6) the applet should not require the user to reduce the security of the mobile phone operating system (such as requiring iPhone users to escape prison, Android users to root, etc.) before they can use the relevant functions.
(7) if the applet has the function of tracking the user’s geographical location, it must provide the function of exiting the location tracking and clear instructions.
3.5 standardization of technology realization
(1) applet documentation and instructions are required
(2) automatic playing of video, music, voice and other multimedia is prohibited
(3) programs that install or run other executable code will be rejected
(4) illegal loading or updating code will be rejected
(5) if the applet has an account system, it must provide the “exit” account option that can be used normally and easily found.
3.6 UI specification3.6 UI specification
(1) meet weapp UI specification
(2) the floating layer and pop-up window in the applet page can be closed
(3) the interface of the applet must comply with the appearance and function of wechat, and shall not provide product experience that changes the appearance and function of wechat.
(4) the interface of the applet shall not imitate the system notice or warning to induce the user to click.
(5) the logo of small program’s head image should use transparent or colored background. If you use a white background, use colored borders.
(6) if the service interface must be marked with special information according to relevant laws and regulations, it shall be clearly identified. For example, the game approval number, online game publication number and copyright registration number must be marked in the prominent position of the game start screen, and the full text of “health game advice” should be published.
Wechat team
