What do SPU and SKU mean

The need to clarify the two concepts of SPU and SKU

  • SPU = standard product unit (SPU) is the smallest unit of commodity information aggregation. It is a set of reusable and easy to retrieve standardized information, which describes the characteristics of a product.

  • In the process of electronic commodity information, the characteristics of goods can be described by multiple “attribute value pairs”. Products with identical “attribute value pairs” can be abstracted into a SPU.

  • On the other hand, these “attribute value pairs” are solidified in SPU and gradually standardized.

  • The product information structure based on SPU can realize rich applications, such as the integration of commodity information and information, reviews, and other spus.

  • For example, iPhone x can determine that a product is a SPU.

  • SKU = stock keeping unit.

  • For e-commerce:

  1. SKU refers to a product, each of which has a SKU, which is convenient for e-commerce brand identification.
  2. If a product is polychromatic, there are multiple SKUs. For example, if a garment has red, white and blue, the SKU codes are different. If they are the same, there will be confusion and wrong delivery.
    For example: iPhone x 64g silver is a SKU.
文档更新时间: 2021-02-02 17:46   作者:随商阿辉